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24th May 2017

Form3 Partners With Apply Financial To Make Payments Simple And Secure

Form3, the cloud based end-to-end secure standard for global payments processing, today announced the partnership with Apply Financial, the specialist payments validation company. The deal will further enhance the Form3 Payments-as-a-Service platform with powerful automation services to validate, enrich, and fix single and bulk payments. Together this will allow clients to access payments schemes through a single API making payments processing, automation and integration easier.

The payments industry is undergoing massive change and disruption - key issues include the difficulties that come with fragmented, expensive and difficult to implement systems. Clients use Form3 to send and receive payments quickly, cost-effectively and reliably via the cloud, with no infrastructure requirements and minimal up-front investment. By integrating Apply Financials API's, clients will achieve 100% STP rates, as well as secure data and complying with regulatory requirements.

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17th May 2017

The Digitisation of Payments Requires a Dynamic Map

Imagine a map showing you how to get from 10 Finsbury Square, Moorgate, London, to a particular road, somewhere in the middle of China, in order for you to deliver ?100 to a particular branch of a Chinese bank.

That would be a pretty complicated map, involving multiple regions, languages, transport hubs, and major roads and minor paths. Depending on how you traveled, it's going to take between days and weeks. Complicated but doable. Before you set off you'd probably want to know if anything had changed, if one of the roads was closed, or if there was a national holiday resulting in all the hotels being booked on the night you plan to arrive. It would take a bit of planning, in order to avoid the otherwise likely scenario of something going wrong. And if something goes wrong, you have to turn around, retrace your steps, and go back to where you started, in order to begin the process again.

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27th March 2017

Achta based in Dublin acquired by Apply Financial Ltd

Achta, a provider of cloud based SEPA services and payment validation tools were today acquired by Apply Financial , which provides solutions to validate, enrich, and fix single and bulk payment information in the cloud.

Today in London, Apply Financial Ltd, the Level 39 disruptor signed an agreement to acquire Achta Ltd of Dublin to add to its portfolio of clients and to provide a springboard into Europe. As part of the agreement Achta' clients will migrate to Validate API, the industry leading payment validation tool from Apply Financial.

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2nd March 2017

Former HSBC exec Amichai Lichtenstein joins board of Apply Financial

Amichai Lichtenstein, former Senior manager at HSBC has joined Apply Financial the L39 Fintech disruptor as a member of the board.

In his role of board member Amichai will help Apply Financial refine and develop its solutions for Banks and other NBFI's to build on its already impressive client base that includes Barclays, HSBC and AMEX.

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2nd August 2016

How Apply Financial Help Fintechs Not Get Fined For Having Fat Fingers

According to official stats, nearly 30 percent of cross border payments initiated through payment gateways have some sort of error in them or are incomplete, and may not get to the destination bank account.

This is a major source of friction for companies actioning hundreds, thousands, or even hundreds of thousands of payments a day and for the payment institutions who are fulfilling these payments.

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14th September 2015

2015 Fintech is on Fire

The Fintech Week London takes place next week from 14th September to the 20th September 2015. We are part of the excitement being generated in the payments industry as new rules open up the field and large financial institutions are really taking new players seriously. Not just engaging over our fresh ideas but beginning to implement to improve their overall user experience.

Banks have realized that financial innovation is no longer something they can ignore, but they may not yet realize that "fintech" is about to become as constant a part of their lives as the ATMs that replaced tellers, a new report from the World Economic Forum explains...

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12th June 2015

WCIT Celebrates Growing Global Champions at 2015 Enterprise Awards

WCIT Logo

The award for Evergreen Entrepreneur was given to Mark Bradbury, founder and CEO of Apply Financial, which provides solutions to validate, enrich, check, fix and convert single and bulk payment information.

The WCIT Entrepreneurs Forum has announced the winners of the fifth annual WCIT Enterprise Awards. The awards, which were presented at a celebratory dinner held on Thursday 4th June at Plaisterers' Hall in London, recognise the achievements of individuals who have demonstrated vision, growth, innovation, funding, use or resources, strategy, execution, ambition and determination to succeed...

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1st June 2015

Mark Bradbury CEO of Apply Financial Leader in Payment Tech shortlisted for WCIT Evergreen Entrepreneurs Award 2015.

Mark Bradbury CEO of L39 Fintech startup Apply Financial Leader in Payment Validations is shortlisted for the Worshipful Company of Internet Technology Evergreen Entrepreneurs Award 2015.

These awards bring together some of the biggest names in technology earmarked as IT Rock Stars, the most exciting entrepreneur's and future global champions.

Over the past few months, technology companies in the UK and Ireland have been busy submitting their entries to showcase their vision, growth plans, innovation, funding and use of capital, resources, strategy, execution, ambition and determination to succeed.

The winners will be announced at the prestigious WCIT Enterprise Awards Dinner, Thursday 4th June 2015, Plaisterers' Hall, City of London.

Mark was nominated for providing solutions to the Financial Services Industry in different companies over the past 30 years, for his services to the industry through his mentoring and his thought leadership.

Mark Bradbury

Mark, says:

"I am thrilled to be nominated for this award and to be recognised for our work to improve payments processes. At Apply we are passionate about becoming the largest provider of payment validation tools and by doing this we will help eradicate manual processes and human errors during the payment process that lead to excessive bank charges, delays through fixing and unhappy customers."

Apply Financial focuses on the important validation element of the payment process. Unlike any other vendor of validation solutions we make a no compromise commitment to reducing the cost and simplifying the integration of our solutions whilst improving the customer experience.

We work with dynamic players in the Fintech arena part of the fast growing group of technology companies with global experience who are developing game-changing business models. We are supporting businesses to make international trade accessible to all, reducing cost and simplifying processes. We always strive to offer our clients the most innovative validation service available, providing unrivalled value, efficiency and transparency.

We look forward to toasting the very best in on Thursday in what promises to be an unforgettable evening.



9th March 2015

Apply Part of the Payments Revolution at The Innovate Finance Global Summit 2015

The biggest influencers in finance and government are coming together with the greatest social visionaries, educators and innovators to discuss the ways to create a more substantial financial services sector. Successful financial services are driven by the software and technology that is used to enable and deliver services to the end customer. Software is the differentiator, and for banks and financial services to retain their client bases and their brand loyalty, they must invest in the customer experience and place software at the centre of their digital banking strategies.

Mark Bradbury of Apply Financial will be attending this event to discuss Validate technology and how this innovative financial services technology is positively impacting payment processes in a number of the frontline innovators.

Mark says:

"Fat fingers and human errors cause so many payment transactions to fail. Our intuitive Validate solution checks, fixes and enriches payment details improving the overall customer experience. Apply Validation solutions integrate seamlessly into existing payment systems and web portals. We already support the great innovation leaders in FX, including Caxton, Currencies Direct, Kwanji and Kantox . "

Innovate Finance

The most innovative financial institutions have recognized that the rapid speed of technology change means that the client needs to be at the centre of everything, they are embedding our error reducing software throughout the payment cycle. As the market continues to change the needs of the client change, so does our ability to help our clients personalize.

Apply is a dynamic player in the Fintech arena, working with the both the established and new breed of of technology companies with global experience developing game-changing business models. Supporting their mission to make financial services accessible to all by reducing cost and simplifying processes. We offer a most innovative validation service, providing unrivalled value, efficiency and transparency.



18th February 2015

FinTech: Innovation making International payments easier

Techcityinsider Top 100 Fintech company Kwanji the fast growing trade company plugs in our validation solution. With their vision to make global trade easier and cheaper for businesses of any size they work only with cutting edge technology such as ours.

We are proud to support Fintech innovators who are transforming the world of International Payments our tech team are part of this exciting journey, with Kwanji it is a rewarding and stimulating rapid paced environment.

Kwanji saw the instant benefit our solution can offer the customer and have integrated Apply Financials Validate API to remove human error when entering beneficiary details, reducing internal support time and costs, improving straight through processing rates and enhancing the customer experience. The Validate API enabled developers at Kwanji to rapidly deploy enhancements to their existing customer services and to enable more integrated and seamless processes around international payments.

kwanji

" At Kwanji we know that the highest percentage of input errors for beneficiaries is on initial input but with Apply Financial's Validate API we can help our clients make sure that they input the correct payment information to ensure that our FX partners receive error free instructions from Kwanji"

William Lorenz, Co-Founder

Mark Bradbury CEO of The Currency Apply Financial said:

"Making an international payment should be as easy as making a domestic one. Apply provides validation solutions that integrate seamlessly into existing payment systems and web portals. We wholeheartedly support Kwanji's vision of a trade company that truly levels the playing field for the small and medium sized business. "

Apply financial focuses on the important validation element of the payment process. Unlike any other vendor of validation solutions we make a no compromise commitment to reducing the cost and simplifying the integration of our solutions whilst improving the customer experience.

We are both dynamic players in the Fintech arena part of the fast group of technology companies with global experience who are developing game-changing business models. We are supporting Kwanji in their mission to make international trade accessible to all, reducing cost and simplifying processes. We always strive to offer our clients the most innovative validation service available, providing unrivalled value, efficiency and transparency.



9th February 2015

FinTech disruption: Two leading innovators

Apply Financial is working with Kantox who have a raft of awards including the Deloitte Generacción Awards for using innovation to offer a major competitive advantage. Kantox have taken the banks on who strategically "sell" complex FX products and shown companies how they can boost its bottom line by simplifying their foreign exchange management strategy.

The API enabled developers to enhance existing customer services and to enable more integrated and seamless processes for businesses around international payments.

"Apply Financial's Validate API helps us provide our goal of giving our clients a better customer journey and remove human error when inputting beneficiary details. For Kantox we can feel confident that our error handling will be at a minimum as we continue to scale our business"

John Carbajal CTO, Kantox

Mark Bradbury CEO of The Currency Apply Financial said:

"Making an international payment should be as easy as making a domestic one. Apply provides validation solutions that integrate seamlessly into existing payment systems. Unlike any other vendor of validations solutions Apply has made a no-compromise commitment to reducing the cost, speeding up and simplifying the integration of these solutions. All the complexity is handled by us and the application. "

Apply financial focuses on the important validation element of the payment process. Unlike any other vendor of validation solutions we make a no compromise to reducing the cost and simplifying the integration of our solutions.

We are both dynamic players in the Fintech arena part of the fast group of technology companies with global experience who are developing game-changing business models. We are supporting Kantox to redouble their efforts to make 2015 even better, always striving to offer our clients the most innovative validation service available, providing unrivalled value, efficiency and transparency.

About Kantox

Kantox

Kantox is a pioneering firm in the foreign exchange industry, bringing light and fresh air to an obscure, static market. The Kantox platform offers a comprehensive FX management solution for SMEs and mid-cap companies. Kantox currently has more than 1,000 corporate clients and has handled transactions totalling over 1 billion USD.

Visit www.kantox.com



20th January 2015

2015 New Year, new solutions

At the beginning of 2015 we can reflect on how we have grown since our inception in late 2010. We now have a growing number of clients from FX payments, innovative banks and other NBFI's using Validate, all of you have one thing in common you are focused on removing human errors, driving down operational costs and improving your customer service.

You are investing and placing software at the centre of your digital Automation strategies. You realise that consumer expectations are growing based on personal experiences and customers now expect a consistent, multi-channel experience, with 24/7 availability, and capabilities more attuned to the world of consumer and retail. Integrating our cloud solutions along with other technology investments has helped you meet these challenges.

Kantox saw the instant benefit our solution can offer their customers and have integrated our Validate API into their World-class platform. It has helped reduce human errors and the costs associated with that, improved straight through processing rates and enhanced the overall customer experience.

Validate API enabled their developers to enhance existing customer services and to provide more integrated and seamless processes for businesses around international payments.

Kantox

"Apply Financial's Validate API helps us provide our goal of giving our clients a better customer journey and remove human error when inputting beneficiary details. For Kantox we can feel confident that our error handling will be at a minimum as we continue to scale our business"

John Carbajal CTO, Kantox

We are supporting Kwanji?s vision of a trade company that truly levels the playing field for the small and medium sized business. Our Validate API enabled developers at Kwanji to rapidly deploy enhancements to their existing customer services and to enable more integrated and seamless processes around international payments.

kwanji

"At Kwanji we know that the highest percentage of input errors for beneficiaries is on initial input but with Apply Financial's Validate API we can help our clients make sure that they input the correct payment information to ensure that our FX partners receive error free instructions from Kwanji"

William Lorenz, Co-Founder

Apply Partners with Payonomy enabling their clients to 'Plug-In' to the payment process that's right for them.

Payonomy is a technology vendor in the highly competitive direct debit payments space who saw us as a like-minded partner who can deliver added value with as little implementation time as possible and provide the same world class level of support they give to their clients.

We are both dynamic players in the Fintech arena part of the fast group of technology companies with global experience who are developing game-changing business models. We are supporting Payonomy in their mission to reduce cost and simplify processes.

"Apply Financial's self-service payment validation solution, Validate API, and their 24/7 support were exactly what we needed to deploy within our Direct Debit Management Solution which is seamlessly integrating with Salesforce.com. Now our customers get a real-time validation of any payment beneficiary details whether they be domestic or cross border and combined with our Direct Debit and SEPA direct debit solutions provide a complete end to end solution that's correct every time"

Matt Tully, Head of Direct Debit & Payment Services, Payonomy.

The level of payment innovation and implementation is already moving fast and seems to be getting faster. We are committed to providing you with the most cost effective and simplest to deploy payment validation solutions to help you keep abreast of these changes and we look forward to supporting you in 2015.

If you are a current customer we thank you for your support, if you are looking at improving your payment processes get in touch and we will show you how we can help.

Contact Us

Mark Bradbury
Managing Director

Product Updates


Highlights of our latest releases

late last year we completed the latest releases of our Validate product set. Here are some of the highlights:

Validate Browser

  • Validation of global payment data, and global domestic and structured account numbers
  • Browser is enhanced in latest version to show Payment Networks supported by a Branch
  • Enhanced the ability to easily view SSIs and see all available currencies
  • Simple, easy to use and follow error messages

Validate API

  • A larger range of calls giving validation and enrichment of data
  • Enhanced coverage of global data validation for codes, account numbers, structured account numbers and conversion from one format to the other.
  • Additional data sets which include Correspondents, Payment Network Membership and Contact information
  • Calls with logic for best routing
  • Provision of bespoke calls which are available on request ? including calls to allow simple migration from other providers

Validate Data Manager API

  • Allows data validation for bulk files
  • Designed for simple beneficiary or on-boarding management
  • Total control via the API enabling automated file upload, download, addition, deletion and amendment of payment data files

Product Innovation for 2015

This year we will be focussing on 3 main areas

Data Personalisation

The ability for our clients to use their own data within our products. Ensuring that clients get the results that they want every time.

Constant Scanning

Allowing clients to store beneficiary information which can be held anonymously (e.g. with no information identifying the owner) and to constantly scan and correct errors in the data before it is used for a payment. This can be used for client on boarding or beneficiary management.

Interoperability

Enabling our clients to manage data in the best format for them. This ensures that they can receive, cleanse it and send it as simply as possible.

Usability and simplification and clarification of the interface are tasks high on our list to allow us to continue improving the user experience.

Making the user interface even clearer for all our users


Solutions summary

Validate API API's allow developers to integrate Validates features into existing in-house applications. This dramatically improves your straight through processing rates, reduces cost and time so improving your customer relationships.

Validate Browser Validate is a cloud solution. It removes the need for expensive and time-consuming programming changes and operates within any stage of the payment from front office initiation through to back office enrichment and is an essential tool in cross-border transactions.

Validate for Bulk Payment Files Validate Data Manager provides a range of solutions to check, Fix and Convert bulk payment information. Our solution allows you to update to new SEPA and non - EU IBAN standards, check and fix global bulk payment instructions and update your internal systems at your convenience.


Our solutions help:

  • Remove human error
  • Increase payment straight through processing (STP) rates
  • Support handling of payment exceptions
  • Increase operational efficiency
  • Improve the customer experience

Free Trial


Industry News

In 2014 the SEPA deadline passed we kept you up-to-date on the legislation. Late 2013 ERPB ? the Euro Retail Payments Board was set up to replace the SEPA Council and they are just gathering steam holding their second meeting on 1st December 2014. The ERPB's objective is to facilitate an integrated, innovative and competitive market for retail payments in the Single Euro Payments Area (SEPA). The ERPB is a multi-stakeholder group consisting of retailers, corporates, consumers, banks and payment institutions.

2015 will see key themes dominating the payments industry over the course of the year:

  • Online foreign Exchange
  • Mobile payments
  • Immediate payments
  • Cyber security
  • SWIFT solutions
  • Virtual currencies and the blockchain



14th January 2015

Apply Partnering with Payonomy enabling businesses to 'Plug-In' to the payment process that's right for them.

Payonomy is a technology vendor in the highly competitive direct debit payments space who saw us as a like-minded partner who can deliver added value with as little implementation time as possible and provide the same world class level of support they give to their clients.

"Apply Financial's self-service payment validation solution, Validate API, and their 24/7 support was exactly what we needed to deploy within our Direct Debit Management Solution which is seamlessly integrating with Salesforce.com. Now our customers get a real-time validation of any payment beneficiary details whether they be domestic or cross border and combined with our Direct Debit and SEPA direct debit solutions provide a complete end to end solution that's correct every time"

Matt Tully | Head of Direct Debit & Payment Services | Payonomy

We are both dynamic players in the Fintech arena part of the fast group of technology companies with global experience who are developing game-changing business models. We are supporting Payonomy in their mission reduce cost and simplify processes. Apply Financial always strive to offer our clients the most innovative validation service available, providing unrivalled value, efficiency and transparency.



8th July 2014

Apply Financial Ltd raises additional capital to fuel its rapid growth:

Apply Financial, the payments validation company backed by True Ventures of Palo Alto, today completed additional funding to fuel its rapid growth and to support its growing rosta of financial and corporate clients.

The success of its cloud based Validate service, available through API's, Browsers and File Management tools has seen Apply Financial add major clients across banks, non-banking financial institutions and corporates all of whom are now experiencing dramatically improved STP, superior levels of customer service and most of all higher levels of customer satisfaction.

Mark Bradbury, MD of Apply Financial said "Validate is the only self-service comprehensive payments validation solution to be offered on a global basis. We pride ourselves on being able to offer the most comprehensive, flexible and simple to deploy solutions whilst providing world class levels of support".

He added, "The additional funding from True Ventures will help us build on our successes and add more clients in our target markets of financial and non financial organisations around the world"

About Apply Financial

Apply Financial has developed a range of payments solutions that include self service global payments validation and mobile payments applications. Apply's Validate self service solution is provided with fully integrated payment reference data that is updated daily and trusted by leading global banks and other non-financial institutions. Apply Financial's innovative approach to delivering sophisticated cloud based services means customers access the services they need, in the format they want, 24/7. This brings significant cost saving, huge improvements to STP and happier clients for their customers. To learn more visit www.applyfinancial.co.uk

About True Ventures

Founded in 2005, True Ventures is a Silicon Valley-based venture capital firm that invests in early-stage technology startups. With four funds and approximately $900 million in capital under management, True provides seed and Series A funding to the most talented entrepreneurs in today's fastest growing markets. With a mission to make the world a better place for entrepreneurs, True encourages each founder's vision and has built resources to empower the employees, families and communities of its portfolio companies. The firm maintains a strong founder community and offers innovative educational opportunities to its portfolio, helping entrepreneurs achieve higher levels of success and impact. With more than 150 companies funded and multiple companies acquired, the current True portfolio has helped create over 3,500 jobs. To learn more about True Ventures, visit www.trueventures.com.

Press and Media Contacts:

For Apply Financial

Mark Bradbury
Managing Director
Mob: +44 (0)7802 514502
Email:

For True Ventures

Brooke Van Natta
Tel: 949.636.8787
Email:



17th February 2014

Relay Announces New Partnership with Integrated Payment Validation Provider

Relay has integrated its payment solution with Validate API by Apply Financial providing a real-time validate service for IBAN, sort codes, payment BICs, domestic and international payment codes.

Validate will help you submit payment details correctly first time saving you time and money whilst reducing the hassle of non-payments, managing compliance and improving customer relationships.

See News Page from Relay


Mark Bradbury
CEO
Mob: +44 (0)7802 514502
Email:

55 Baker Street, London, W1U 7EU, England



23rd October 2013

Payonomy & Apply Financial Cleaning Up
IBAN Validation

Payonomy a Salesforce ISV Partner have agreed a partnership with payments validation experts Apply Financial

Matt Tully, Head of Direct Debit & Payments and Mark Bradbury, MD of Apply Financial have agreed to work together in helping companies to clean up their IBAN & BICs.

Payonomy has joined the partner network of Apply Financial, allowing them to integrate IBAN Validation into their Direct Debit and Validation Applications for Salesforce.

"Adding IBAN validation to our current Salesforce Applications will enable those Salesforce users that need SEPA Validation to validate at point of entry against the most up to date information." ~ Matt (Payonomy)

The partnership will see Payonomy releasing their new Validation Application onto the Salesforce AppExchange in the next few weeks.

See Blog Page from Payonomy


Mark Bradbury
CEO
Mob: +44 (0)7802 514502
Email:

55 Baker Street, London, W1U 7EU, England



14th October 2013

Apply continues to shake up the payments industry with IBAN Converter

Apply Financial launches the latest update to their Validate API suite called IBAN Converter API. IBAN Converter API is a RESTful API that takes minutes to deploy and allows you to convert legacy account details into the new IBAN formats with the associated payment BIC in real-time. To assist in the deployment Apply provide a testing area, 25 conversions and integration support for free.

Converter API will automate your SEPA compliance saving time and removing manual errors. Mark Bradbury, Apply Financial CEO "IBAN Converter API is our latest addition to our comprehensive Validate API suite. Using our IBAN Converter file management tool, Apply already convert millions of accounts for our clients from bulk files but in providing IBAN Converter API we are responding to a real-time requirement within our client systems. With the addition of IBAN Converter API Apply 's API suite can now convert account numbers and validate new and existing IBAN's in real-time saving time, removing errors, improving STP and most importantly, providing the opportunity to increase volumes without charge back costs"

More Info

About Apply Financial

Apply Financial exists to make payments simpler.

We believe that everyone should pay the same straightforward price for our services. We don't see large companies coming and suddenly hike the fees and we don't keep you waiting on decisions because we're agile and responsive. But small doesn't mean inexperienced. We have extensive experience in global transaction management acquired over 25 years. We have designed; built and sold a huge range of solutions in payments, trade finance, cash management, treasury and multi-system integration.

Visit www.applyfinancial.co.uk now to find out more about our SEPA consultancy services or to begin a month's free trial of our payments pre-validation products. You'll find full disclosure of prices, more information about how our solutions work and get the first taste of a more straightforward, better way for payments.


Mark Bradbury
CEO
Mob: +44 (0)7802 514502
Email:

55 Baker Street, London, W1U 7EU, England



3rd October 2013

Why you need to Validate Payments

Sibos 2013, Dubai highlighted a shift in the banking community's centre of gravity, as trends such as emergence of new technologies, regulatory standards and the pivoting growth from West to East mean that banks have to face up to and plan for challenging times. This will involve innovation and adoption of new processes.

SEPA and all the challenges around it implementation was a core subject After all, the February 1, 2014 deadline is just around the corner, and the necessary compliance mandates do not discriminate between corporate sizes where payments are considered.

As one of the key speakers commented 'SEPA is one step toward a greater level of automation. Migrating to SEPA is an excellent opportunity for companies to make processes and systems more efficient.

Mark SIBOS 2013
Mark Bradbury, CEO of Apply Financial, discusses the issues surrounding payments validation and how Apply Financial is addressing them.

Validate offers solutions designed to ease the process of becoming SEPA-compliant. Validate accelerates payment transactions and reduces the amount of time and money spent on errors and repairs. www.applyfinancial.co.uk

Mark Bradbury
Managing Director
Mob: +44 (0)7802 514502
Email:


13th September 2013

Find out about Validate - SIBOS, Dubai, 18th - 19th September 2013.

Meet Apply Financials CEO Mark at SIBOS Dubai, he is the driving force behind the new disruptive and democratising validation solution Validate.

Validate solutions can help you to:

  • Maximise efficiency of your payment straight-through-processing with coverage to suit your requirements
  • Comply with SEPA, reduce risk exposure and increase operational efficiency
  • Enhance financial counterparty due diligence and risk assessment

15 minutes in a break or over a coffee and you will hear for yourself that there is an alternative to the expensive existing solutions.

Be sure to email mark.bradbury@applyfinancial.co.uk to arrange to meet up and learn how our solutions can help you

Mark Bradbury
Managing Director
Mob: +44 (0)7802 514502
Email:


11th June 2013

Apply Financial Ltd launches Validate:

a new, easy-to-use, cloud-based service enabling banks, non-banking financial institutions, corporates and individuals transferring money internationally to check and validate that international payment details are correct

Apply Financial, backed by True Ventures of San Francisco, today launches their new Validate service online at www.applyfinancial.co.uk. The new Validate service is designed to provide high-quality global payments validation, enrichment and account conversion in combination with data that is updated daily and is easily accessible either through an online user portal or API integration into payments, ERP and accounting systems.

Validate is an automated, cloud-based service that allows any size financial institution or business that sends international payments to check and enrich client payment data before it is communicated to, or transmitted by the bank. Not only does this minimize errors, but Validate is also much more cost-efficient than traditional data vendors, manual cross-checking or other directories.

IBAN numbers, check digits, BIC codes and other payments reference data are validated in the solution to deliver greater straight-through processing and to accurately route to ensure SEPA-compliance and global payments compliance outside of the SEPA countries.

"Validate is the first self-service comprehensive payments solution to be offered. It is much easier to use than the current legacy solutions. For banks, it delivers efficient client support by ensuring that potential payment errors are spotted before being sent. For non-banking financial institutions, corporates and individuals, it means that payment instructions will be accurately communicated to banks and will significantly reduce charges for exceptions and investigations. This will save all parties time, expense and the reputational and operational consequences of not meeting financial deadlines and commitments. Our aim with Validate is to disrupt and democratize payments validation tools, which are currently expensive, complicated and difficult to access, and provide a simple self-service model with no infrastructure costs for clients. Validate will deliver accessibility in a manner that we all now expect as a result of the Internet revolution in online purchasing," said Mark Bradbury, Managing Director of Apply Financial.

He added, "Validate now offers advanced capabilities only previously enjoyed by the world's top banks to everybody; it is simple to try out, register and use. The 'pay as you go' pricing means you only pay for what you use."

"Validate brings to the cloud sophisticated validation tools and comprehensive payments reference data that is updated daily to provide not just payments validation and IBAN numbers, which are a legal requirement in the SEPA zone, but also gives depth of data such as international routing instructions to enrich the payment instruction automatically. With so many corporates and banks merging or being acquired, there are many changes that need to be incorporated into the payments database we use. Validate keeps abreast of all the changes and updates, all this without clients having to worry. We are confident that Validate is a big step forward in payments validation, and have a number of introductory offers available as well as a free demonstration to help customers select the best solution for their needs. We believe that Validate 'does what it says on the tin' ? it makes complex payments data validation simple, trustworthy, flexible and cost effective," Bradbury further added.

About Apply Financial

Apply Financial has developed a range of payments solutions that include self service global payments validation and mobile payments applications. Apply's Validate self service solution is provided with fully integrated payment reference data that is updated daily and trusted by leading global banks and other non-financial institutions. Apply Financial's innovative approach to delivering sophisticated cloud based services means customers access the services they need, in the format they want, 24/7. This brings significant cost saving and operational benefits. Apply Financial, simplifying payments.

About True Ventures

Founded in 2005, True Ventures is a Silicon Valley-based venture capital firm that invests in early-stage technology startups. With three funds and approximately $600 million in capital under management, True provides seed and Series A funding to the most talented entrepreneurs in today's fastest growing markets. With a mission to make the world a better place for entrepreneurs, True encourages each founder's vision and has built resources to empower the employees, families and communities of its portfolio companies. The firm maintains a strong founder community and offers innovative educational opportunities to its portfolio, helping entrepreneurs achieve higher levels of success and impact. With more than 100 companies funded and multiple companies acquired, the True portfolio has created over 1,900 jobs. To learn more about True Ventures, visit www.trueventures.com.


Mark Bradbury
Managing Director
Mob: +44 (0)7802 514502
Email:

John Burton
Mob: +44 7990 560046
Email: